VM and Events Ltd is a UK-based visual merchandising specialist, working exclusively within the jewellery and watch industry. We partner with retailers nationwide to enhance their brand presence through expertly styled window displays, bespoke point of sale (POS), seasonal theming, product launches, retail refurbishments, and client event styling. Our consultancy services are tailored to highlight your strengths and address visual challenges across every touchpoint of the customer journey.
Your shopfront is your first chance to connect with passing customers—before they even enter your store. That’s why we design attention-grabbing, story-driven displays that showcase your collections with impact and inspire engagement from the outside in.
First Impressions Count
– Make Yours Unforgettable
VM and Events Ltd creates eye-catching visual merchandising for jewellery and watch retailers across the UK and Ireland. From window displays to seasonal themes, we deliver standout results on any budget. Trusted by the Houlden Group, CMJ, NAJ, and top brands like Rolex and Chopard, we know how to showcase your products to boost visibility and sales.
Get in touch to elevate your store’s first impression.

“Suzanne’s strength lies in the fact that she’s not only a brilliant visual merchandiser, but she also truly understands the jewellery market – giving her a creative edge in getting the best out of any jewellery display.”
– Rebecca Church – Director – Baker Brothers
Our Latest Installations
See what’s been catching eyes across UK jewellery windows.
Transforming Retail Spaces
Our Bespoke Visual Merchandising Services Include:
Bespoke Seasonal Window Displays
Bespoke seasonal window displays expertly designed and installed to meet each client’s unique needs. Every display is custom-made—never mass produced—to showcase your jewellery and watch collections with maximum impact.
Product
Merchandising
With strategic product planning and expert visual merchandising, we help increase customer engagement and drive sales growth for your jewellery and watch business.
POS Displays
and Packaging
Custom-designed and manufactured point of sale (POS) stands tailored to your specifications, enhancing your brand identity and boosting customer awareness.
Corporate
Events
VM and Events Ltd delivers comprehensive event solutions, transforming any space into a stunning, memorable environment with expert branding, lighting, showcases, and bespoke decorations.
Showroom Refurbishment and Consultancy
Expert consultancy services for showroom refurbishments, product launches, and marketing campaigns designed to elevate your brand presence and increase customer footfall.
In House
Training
Visual merchandising is a vital part of retail marketing. We provide practical training and expert guidance to equip your staff with the skills needed to maximise this cost-effective marketing strategy.
Proudly Recognised by Leading Industry Bodies


The Diary of a VM
Your behind-the-scenes look at the day-to-day life of a visual merchandiser.

The Retail Jeweller Awards Shortlist Party
Last month, we stepped away from installations and the day-to-day to attend the Retail Jeweller…

What the Vicenzaoro Trade Show Taught Us About Jewellery Visual Merchandising Trends
Last month, we found ourselves flying over snow-covered mountain ranges, heading to one of the…

Celebrating 15 Years in Business
15 Years of VM & Events: A Journey of Creativity, Growth and a Fresh New…