VM and Events to Offer New Online VM Training to Jewellers, partnering with Woodland Heritage to Promote Sustainability

Jewellers across the UK will be able to download training resources from Visual Merchandising company VM and Events for the first time, offering instant access to the expertise and guidance of Suzanne Robinson and her team.
The new online training resource, which will be available from the end of this month, will offer guidelines on all aspects of visual merchandising, from external window displays to creating focal points in store and how best to group jewellery collections to encourage sale of product. 

Under the banner of 'Creating Standards of Excellence' Suzanne Robinson has compiled the online training guidelines as a tool for both training new staff and reminding existing staff of the basic principles of good visual merchandising and how effective this can be to promote sales in stores.

"We are providing the online guidelines to all jewellers as the only online visual merchandising resource dedicated to jewellery that is widely available in the UK. It will be available from the end of September, ready to provide VM inspiration and support for the all-important Christmas period" says Suzanne.

The guidelines will be available to download at www.vmandeventsltd.co.uk for a fee of £100 which is a donation to UK environmental charity Woodland Heritage. "Our charity partnership with Woodland Heritage really stems from my own ethos of only working with sustainable materials in my business," says Suzanne. "I encourage my retail customers to follow my example, by not using plastics, by using UK materials that have been responsibly sourced, and by recycling materials as much as possible in their displays."

"I'm also excited to be partnering with the Woodland Heritage for future projects, including introducing new sustainable wood block displays, customer events and working with designer jewellers who are using wood in their designs," Suzanne says.
VM and Events Ltd specialises in the skills of visual merchandising and events offering services to assist in presenting and promoting of products by combining environment and space into stimulating displays to encourage sales.
Suzanne Robinson and her team at VM and Events Ltd work closely with clients to recognise their needs, their strengths, and their weaknesses, whether it be merchandising, seasonal visual theming, visuals branding, product launches, client events or consultancy services for refurbishments to retail premises.

VM and Events Ltd has a strong portfolio of clients from all areas of the UK and Ireland and is building a first class reputation within the Jewellery industry not only for expertise in all areas of visual merchandising but also in supporting clients in events for brands such as Rolex ,Tudor, Patek Philippe , Fope , Georg Jensen and Chopard, helping to create standards of excellence.Woodland Heritage was founded by a group of traditional cabinet makers who wanted to improve the way in which trees were grown, maintained, and harvested in the UK. This small group of environmentally minded producers was rapidly joined by many hundreds of individuals with concerns for our woodland environment, furniture retailers, timber merchants, tree growers and colleges. Woodlands are capable of growing high quality timber whilst providing an environment that supports wildlife, but only if properly and continuously managed.



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